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Executive Summary

₹20 CRORE FUNDRAISE AT ₹200 CRORE PRE-MONEY VALUATION​

Executive Summary for Angel / HNI / Retail Investors​

Date: October 21, 2025
Stage: Late Seed / Pre-Series A
Operational Since: January 19, 2022 (4 Years)

🎯 INVESTMENT OPPORTUNITY AT A GLANCE​

Investment TermDetails
Pre-Money Valuation₹200 Crores
Investment Amount₹20 Crores
Post-Money Valuation₹220 Crores
Equity Offered9.09%
Founder Retention90.91%
Minimum Ticket Size₹10 Lakhs (Retail) / ₹50 Lakhs (HNI)
Target CloseQ1-Q2 FY 2026 (Next 3-6 months)
Expected Returns10-20x in 3-4 years (Series B/C)

📊 COMPANY SNAPSHOT​

Who We Are​

OX Agry Private Limited is India's first comprehensive agricultural ecosystem platform, operating since January 2022. We're transforming Indian agriculture by providing farmers with:

  1. Machinery Aggregation (Amagator) - "Uber for farm machinery"
  2. OX-Owned Fleet - Rental services with owned assets
  3. Agro Inputs Trading - Fertilizers, seeds, pesticides, feeds
  4. Produce Trading (AgTra) - Direct farmer-to-buyer marketplace
  5. Microfinance - Credit and insurance facilitation
  6. Platform Services - Technology infrastructure fees
  7. Workforce Services - Labor aggregation and placement
  8. Franchise Management - System-wide royalties
  9. Spares Distribution - Machinery parts and auto spares

Why We're Different​

✅ NOT a Startup - 4 years operational (since Jan 2022)
✅ Mature Platform - Technology ready for large-scale operations
✅ Proven Model - Business validated through real operations
✅ 9 Revenue Streams - Not single vertical, comprehensive ecosystem
✅ Tech Partner - OX Infy Pvt Ltd (10+ years software experience)
✅ Asset-Light - Franchise model for capital-efficient scaling
✅ First-Mover - No organized player in machinery aggregation

💰 FINANCIAL PROJECTIONS (6 Years)​

Revenue Growth Trajectory​

MetricFY 25-26FY 26-27FY 27-28FY 28-29FY 29-30FY 30-31Total
GMV (₹ Cr)84002,0006,00012,00020,00040,408
Net Revenue (₹ Cr)2.4754001,2002,4004,0008,077
EBITDA (₹ Cr)-2403009602,0003,4806,778
PAT (₹ Cr)-3262066641,3882,4234,704
YoY Growth-3,025%433%200%100%67%-

Profitability Metrics​

YearEBITDA MarginPAT MarginStatus
FY 25-26-83%-125%Building Phase (Platform completion)
FY 26-2753%35%Expansion begins (All verticals live)
FY 27-2875%52%Scaling (Multi-state presence)
FY 28-2980%55%National footprint
FY 29-3083%58%Market leadership
FY 30-3187%61%IPO-ready

Key Business Metrics​

MetricFY26FY27FY28FY29FY30FY31
OX Parks3753008001,5002,500
Active Farmers (000s)1502507001,4002,500
Machinery Linked (000s)0.31580250500900
States Operational136101520
Revenue/Park (₹ L)80100133150160160

🚀 WHY INVEST IN OX AGRY?​

1. MASSIVE MARKET OPPORTUNITY​

India Agriculture Market:

  • Total Market: ₹3.5 Lakh Crores
  • Tamil Nadu Market: ₹10,000-18,000 Cr annually
  • Market Organization: 95% unorganized, 5% organized
  • Competition: NO organized player in farm machinery aggregation

Market Gaps We're Filling:

  • Farm machinery rental: ₹50,000+ Cr (blue ocean)
  • Agro inputs: ₹3.5 Lakh Cr (95% traditional)
  • Produce trading: ₹1.3 Lakh Cr (mostly middlemen)
  • Agricultural finance: Massive underserved segment

2. PROVEN TRACK RECORD (4 Years Operational)​

Not a Typical Startup:

  • Incorporated: January 19, 2022
  • Years in operation: 4 years (trial and error phase complete)
  • Business model: Validated through real market operations
  • Technology platform: Mature and ready for scale
  • Learning curve: Already climbed

Current Traction:

  • 1 OX Park operational in Palani
  • Machinery operations running successfully
  • Licenses obtained (Fertilizer, Pesticide, Seeds)
  • Franchisee model validated
  • Technology platform functional

3. COMPREHENSIVE ECOSYSTEM (NOT Single Vertical)​

Most agritech competitors focus on ONE vertical. We have NINE:

VerticalTake RateStatusCompetitive Edge
Amagator7%✅ LiveNo organized player
Fleet93%✅ LiveAsset ownership + platform
Inputs5%✅ LiveFranchise distribution network
Trade6%🔜 FY27Direct farmer-buyer connection
Finance4%🔜 FY27NBFC partnerships ready
Platform1%✅ LiveUniversal fees across verticals
Workforce8%✅ LiveLabor marketplace
Franchisor2%🔜 FY27System-wide revenue share
Spares12%✅ LiveAuto & machinery parts

Advantage: Revenue diversification = Lower risk

4. TECHNOLOGY MOAT​

OX Infy Partnership:

  • 10+ years software development experience
  • Dedicated development team for OX Platform
  • Not outsourcing = Full control and rapid iteration

Platform Capabilities:

  • GPS tracking of machinery and deliveries
  • Real-time booking and dispatch
  • Digital payments and wallet
  • Farmer mobile app + Operator app + Admin dashboard
  • Analytics and business intelligence
  • Franchise management system
  • Multi-language support (Tamil, Hindi, English)

Why This Matters:

  • Competitors must build from scratch (18-24 months)
  • We're already operational and scaling
  • Network effects increase with each farmer/machine added
  • Data advantage compounds over time

5. ASSET-LIGHT FRANCHISE MODEL​

Capital Efficiency:

  • Franchisees invest ₹3 Cr per OX Park (not OX Agry)
  • Franchisees fund infrastructure and inventory
  • OX Agry provides platform, brand, training, support
  • Revenue sharing with minimal capex from OX

Franchisee Economics (Mature Park):

  • Investment: ₹3 Crores
  • Monthly Revenue: ₹20 Lakhs
  • Monthly Profit: ₹12 Lakhs
  • Annual PBT: ₹1.44 Crores
  • ROI: 48% per year
  • Payback: ~2.5 years

Why Franchisees Will Sign Up:

  • Proven business model
  • Strong unit economics
  • Brand power and technology support
  • 10-year exclusive territory rights
  • Comprehensive training and ongoing assistance

6. CLEAR PATH TO MASSIVE RETURNS​

Investment Journey:

₹200 Cr Valuation (Today)
    ↓
₹20 Cr Investment @ 9.09% equity
    ↓
[18-24 months: Aggressive expansion with capital]
    ↓
₹1,500-2,000 Cr Valuation (Series B)
**7.5-10x Return in 2 years**
    ↓
[24-36 months: Multi-state operations]
    ↓
₹5,000-7,500 Cr Valuation (Series C)
**25-37x Return in 4 years**
    ↓
[5-7 years: IPO or Strategic Exit]
    ↓
₹10,000-20,000 Cr Valuation
**50-100x Return potential**

Why This is Achievable:

  • Growing from ₹2.4 Cr → ₹400 Cr revenue (167x) in 3 years is aggressive but backed by ₹20 Cr capital
  • 300 OX Parks by FY 27-28 = achievable with franchise model
  • Comparables (Ninjacart, DeHaat) achieved similar growth trajectories
  • Agricultural market is massive and underserved

💡 HOW WE'LL USE ₹20 CRORES​

CategoryAmount%Purpose
Platform Development₹5 Cr25%Complete maturity of OX Platform for all 9 verticals, mobile apps enhancement, GPS tracking, analytics, payment gateway integration
Franchise Expansion₹6 Cr30%Open 75 OX Parks in 18 months across Tamil Nadu, Karnataka, Andhra Pradesh; franchisee recruitment, training, setup support
Marketing & Brand₹3 Cr15%State-wide campaigns, digital marketing, farmer education programs, brand positioning, PR activities
Operations & Team₹3 Cr15%Hire 100+ team members (tech, operations, sales, support), infrastructure, supply chain setup, quality control
Working Capital₹2 Cr10%Inventory support for initial operations, payment cycles management, franchisee credit facility
Contingency₹1 Cr5%Buffer for unforeseen expenses, market adjustments, strategic opportunities
TOTAL₹20 Cr100%-

18-Month Milestones (By March 2027)​

With ₹20 Cr capital, we commit to achieving:

✅ 75 OX Parks operational across Tamil Nadu, Karnataka, Andhra Pradesh
✅ 15,000 machinery linked on the platform
✅ 50,000 active farmers registered and transacting
✅ All 9 verticals live and revenue-generating
✅ ₹75 Crore annual revenue run rate achieved
✅ 100,000+ monthly transactions on platform
✅ Positive EBITDA and cash flow positive operations
✅ Series B ready with clear path to ₹1,500 Cr valuation

📈 BUSINESS MODEL DEEP DIVE​

Revenue Model Overview​

OX Agry earns revenue through multiple streams with different take rates:

1. Amagator (Machinery Aggregation) - 7% Commission​

How it Works:

  • Farmers book tractors, harvesters, JCBs, drones through OX app
  • Platform connects demand with nearest available machinery
  • GPS tracking ensures transparency and timely service
  • Digital payment processed through platform
  • OX Agry earns: 7% commission on booking value

Example:

  • Farmer books tractor for 10 hours @ ₹1,000/hour = ₹10,000
  • OX commission (7%) = ₹700
  • OX share (70%) = ₹490
  • Franchisee share (30%) = ₹210

Growth Driver: Number of machinery linked × utilization hours

2. Fleet (OX-Owned Machinery) - 93% Take Rate​

How it Works:

  • OX Agry owns fleet of tractors and machinery
  • Rented directly to farmers through platform
  • OX Agry earns: 93% of rental revenue (after 7% to Amagator platform)

Why High Margin:

  • Own the asset = keep full rental value
  • Only platform commission deducted
  • Higher control over availability and quality

Example:

  • Farmer rents OX-owned tractor for ₹10,000
  • Platform commission (7%) = ₹700
  • OX net revenue = ₹9,300 (93%)

3. Inputs (Fertilizers, Seeds, etc.) - 5% Wholesale Margin​

How it Works:

  • OX Agry acts as exclusive wholesaler to franchisees
  • Franchisees retail to farmers in their territory
  • Centralized procurement = better pricing power
  • OX Agry earns: 5% wholesale margin

Products:

  • Fertilizers (40% of sales)
  • Pesticides (25%)
  • Seeds (15%)
  • Feeds (10%)
  • Equipment (10%)

Franchisee Earns: Additional 5-10% retail margin

4. Trade (Produce Trading) - 6% Margin​

How it Works:

  • Farmers sell produce directly through OX platform
  • OX aggregates and sells to corporate buyers/exporters
  • Eliminates middlemen, ensures fair pricing
  • OX Agry earns: 6% margin on trading volume

Launch: FY 2026-27 (after capital raise)

5. Finance (Microfinance) - 4% Net Interest + Commission​

How it Works:

  • Partnership with Banks and NBFCs
  • Loans facilitated through platform to verified farmers
  • Crop insurance and machinery insurance products
  • OX Agry earns: 4% net interest + insurance commission

Launch: FY 2026-27 (after capital raise)

6. Platform (Technology Fees) - 1% Universal Fee​

How it Works:

  • All transactions across all verticals pay platform fee
  • Covers technology costs, server, maintenance
  • OX Agry earns: 1% fee on gross transaction value

7. Workforce (Labor Services) - 8% Booking Commission​

How it Works:

  • Farmers book skilled/unskilled agricultural labor
  • Operators, drivers, harvest workers aggregated on platform
  • OX Agry earns: 8% booking commission

8. Franchisor (System Royalty) - 2% on Subsidiary Revenues​

How it Works:

  • OX Franchisor Pvt Ltd manages franchise system
  • Earns royalty from all subsidiary company revenues
  • OX Franchisor earns: 2% of cross-subsidiary revenues

Launch: FY 2026-27 (after capital raise)

9. Spares (Auto & Machinery Parts) - 12% Distribution Margin​

How it Works:

  • OX Spares Pvt Ltd distributes auto and machinery spare parts
  • Sold through franchise network
  • OX Agry earns: 12% distribution margin

🎯 GROWTH STRATEGY​

Phase 1: FY 2025-26 (Building Phase)​

Focus: Platform maturity, limited operations

Objectives:

  • Complete OX Platform development for all 9 verticals
  • Refine business processes and SOPs
  • Validate franchisee model with 1-3 parks
  • Obtain all necessary licenses and regulatory approvals
  • Build core team (50-75 people)

Expected Results:

  • GMV: ₹8 Crores
  • Net Revenue: ₹2.4 Crores
  • 6 out of 9 verticals operational
  • Technology platform mature and scalable

Phase 2: FY 2026-27 (Aggressive Expansion)​

Focus: Franchise rollout, all verticals live

Capital Deployment: ₹20 Crores raised in this round

Objectives:

  • Open 75 OX Parks across 3 states
  • Launch Trade, Finance, Franchisor verticals
  • Link 15,000 machinery on platform
  • Onboard 50,000 active farmers
  • Build team to 150-200 people

Expected Results:

  • GMV: ₹400 Crores (50x growth)
  • Net Revenue: ₹75 Crores (31x growth)
  • All 9 verticals operational
  • Positive EBITDA (₹40 Cr, 53% margin)
  • Series B ready

Phase 3: FY 2027-28 (Multi-State Scaling)​

Focus: Geographic expansion, operational excellence

Objectives:

  • Expand to 300 OX Parks across 6 states
  • Link 80,000 machinery
  • Onboard 250,000 farmers
  • Enter Karnataka, Andhra Pradesh, Telangana, Maharashtra

Expected Results:

  • GMV: ₹2,000 Crores
  • Net Revenue: ₹400 Crores
  • EBITDA: ₹300 Cr (75% margin)
  • PAT: ₹206 Cr (52% margin)
  • Valuation: ₹3,000-4,000 Crores

Phase 4-6: FY 2028-31 (National Leadership)​

Focus: Pan-India presence, market dominance

Objectives:

  • Scale to 2,500 OX Parks across 20 states
  • Link 900,000 machinery
  • Serve 2.5 million farmers
  • Achieve ₹4,000 Cr annual revenue
  • IPO preparation

🏆 COMPETITIVE LANDSCAPE​

Direct Competitors (Single Vertical Focus)​

CompanyVerticalFundingValuationOX Advantage
NinjacartProduce Trading$300M+$500M (2021)We add machinery + inputs + finance
DeHaatAgri Inputs$115M$500M (2022)We have pre-harvest services too
CropinAgritech SaaS$75M$200M (2022)We have physical + digital
EM3 AgriFarm Machinery~₹50 CrNot disclosedWe have comprehensive ecosystem

OX Agry Competitive Advantages​

  1. Comprehensive Ecosystem

    • Competitors: Single vertical (machinery OR inputs OR trade)
    • OX Agry: All services integrated (machinery + inputs + trade + finance)
    • Result: Higher customer LTV, lower churn, cross-selling opportunities

  2. Pre-Harvest Focus

    • Most agritech: Post-harvest (procurement, trading)
    • OX Agry: Pre-harvest services (machinery, inputs, finance) + post-harvest
    • Result: Earlier engagement, longer relationship with farmer

  3. Asset-Light Franchise Model

    • Competitors: Heavy asset models or pure tech plays
    • OX Agry: Phygital model (physical parks + digital platform)
    • Result: Capital efficient scaling, local presence, distributed risk

  4. First-Mover in Machinery Aggregation

    • Market: ₹50,000+ Cr opportunity, completely unorganized
    • Competition: None at organized level
    • Result: Category creation opportunity, massive white space

  5. 4-Year Operational Track Record

    • Competitors at seed: 0-1 year, building MVP
    • OX Agry: 4 years, proven model, mature platform
    • Result: De-risked execution, validated approach

  6. Technology + Operational Excellence

    • OX Infy partnership (10+ years experience)
    • Not dependent on outsourced development
    • Platform mature and ready for scale
    • Result: Faster iteration, better product, technical moat

⚠️ RISKS & MITIGATION​

Risk #1: Execution Risk (Franchisee Quality)​

Risk: Franchisees may not maintain quality standards, affecting brand

Mitigation:

  • Rigorous screening process (financial capability, commitment, local presence)
  • Comprehensive training programs (2 weeks + ongoing)
  • Mystery shopping and quality audits
  • Technology-enabled monitoring (GPS, reviews, ratings)
  • Franchisor approval required for all major decisions
  • Performance-based incentives and penalties

Status: ✅ Franchise agreements and SOPs already developed

Risk #2: Technology Risk (Platform Scalability)​

Risk: Platform may not handle large transaction volumes

Mitigation:

  • OX Infy partnership (10+ years experience)
  • Cloud-based architecture (AWS/Azure)
  • Built for scale from day 1
  • Load testing and stress testing
  • Redundancy and backup systems
  • 24/7 monitoring and support

Status: ✅ Platform already handling current operations successfully

Risk #3: Market Risk (Agricultural Seasonality)​

Risk: Revenue fluctuations due to crop cycles and weather

Mitigation:

  • Geographic diversification (different crop patterns in different states)
  • Multiple revenue streams (machinery + inputs + trade + finance)
  • Year-round services (not just peak season)
  • Kharif and Rabi both seasons covered
  • Weather insurance products for farmers

Status: ✅ Diversification strategy in place

Risk #4: Competition Risk (Big Players Entering)​

Risk: Large agri-corporates or tech giants may enter the space

Mitigation:

  • First-mover advantage (3-5 year head start)
  • Network effects (more farmers = more machinery = better for both)
  • Local presence through franchises (hard to replicate)
  • Comprehensive ecosystem (not single service)
  • Farmer trust and relationships built over time

Status: ✅ Currently no organized player in machinery space

Risk #5: Regulatory Risk (Agricultural Policies)​

Risk: Government regulations may impact operations

Mitigation:

  • Compliance team with legal and regulatory expertise
  • All licenses obtained (Fertilizer, Pesticide, Seeds)
  • Engaging with policy makers and industry bodies
  • Adapting model to state-specific requirements
  • Focus on farmer welfare (aligned with government goals)

Status: ✅ Operating licenses in place, compliant operations

Risk #6: Capital Burn Risk (Funding Requirements)​

Risk: May need more capital than projected

Mitigation:

  • Asset-light franchise model (franchisees invest, not OX)
  • Multiple revenue streams for cash flow
  • Path to profitability by FY 27 (EBITDA positive)
  • Conservative projections (60 hr/month utilization vs 80-100 industry)
  • Bridge round option if needed before Series B

Status: ✅ ₹20 Cr sufficient for 18-24 months, cash flow positive by FY27

👥 TEAM & ADVISORS​

Founding Team​

[Founder Name] - Founder & CEO

  • [Background in technology and agriculture]
  • Founded OX Agry in January 2022
  • [Previous experience]
  • Vision: Transform Indian agriculture through technology

OX Infy Partnership:

  • 10+ years software development experience
  • Dedicated team for OX Platform development
  • Full-stack capabilities (mobile, web, backend, AI/ML)

Key Hires (Post-Funding)​

With ₹20 Cr, we'll build a world-class team:

  • CTO: Lead technology and platform scaling
  • COO: Oversee operations and franchisee management
  • CFO: Financial planning and investor relations
  • CMO: Brand building and marketing campaigns
  • Head of Franchise: Franchisee recruitment and training
  • State Heads: Regional operations leadership

📅 TIMELINE & MILESTONES​

Next 18 Months (Current Round Deployment)​

Oct 2025 - Dec 2025: Fundraise and Documentation

  • Close ₹20 Cr round from angel/HNI/retail investors
  • Legal documentation and bank transfers
  • Setup investor communication channels

Jan 2026 - June 2026: Platform Completion & Initial Expansion

  • Complete OX Platform development for all 9 verticals
  • Launch Trade, Finance, Franchisor verticals
  • Open 20-30 OX Parks in Tamil Nadu
  • Hire core team (50-75 people)
  • Link 5,000 machinery on platform

July 2026 - Dec 2026: Aggressive Expansion

  • Open additional 40-45 OX Parks (total 75)
  • Enter Karnataka and Andhra Pradesh
  • Scale to 15,000 machinery linked
  • Onboard 30,000-50,000 farmers
  • Team scales to 150-200 people
  • Launch major marketing campaigns

Jan 2027 - March 2027: Series B Preparation

  • Achieve ₹75 Cr annual revenue run rate
  • Positive EBITDA and operating cash flow
  • 75 OX Parks fully operational
  • All 9 verticals contributing to revenue
  • Due diligence ready documents
  • Series B pitch deck and roadshow

24-36 Months (Series B Phase)​

April 2027 - March 2028:

  • Raise Series B (₹75-100 Cr at ₹1,500-2,000 Cr valuation)
  • Expand to 300 OX Parks across 6 states
  • Scale to 80,000 machinery and 250,000 farmers
  • Achieve ₹400 Cr annual revenue
  • EBITDA margin 75%+
  • Prepare for Series C

5-7 Years (IPO Timeline)​

FY 2030-32:

  • 2,500 OX Parks across 20 states
  • ₹4,000 Cr annual revenue
  • Market leadership position established
  • IPO preparation and listing
  • Valuation target: ₹10,000-20,000 Crores

💵 VALUATION JUSTIFICATION​

Why ₹200 Crores is Fair​

1. Operational Track Record (4 Years)

  • Not a fresh startup, incorporated Jan 2022
  • Business model validated through real operations
  • Market understanding and learning curve completed
  • Technology platform mature and functional

Comparison:

  • Typical seed startup (0-1 year): ₹30-80 Cr valuation
  • OX Agry (4 years operational): ₹200 Cr = Premium justified

2. Technology Moat

  • OX Infy partnership (10+ years experience)
  • Platform ready for scale (not building from scratch)
  • Dedicated development team
  • 18-24 month head start over any new entrant

Value: ₹50-75 Cr for mature platform alone

3. Comprehensive Ecosystem (9 Verticals)

  • Competitors: Single vertical focus
  • OX Agry: Full-stack agricultural solution
  • Harder to replicate than single-service model
  • Higher barriers to entry

Value: ₹30-50 Cr per vertical concept = ₹270-450 Cr total

4. First-Mover Advantage

  • No organized player in farm machinery aggregation
  • ₹50,000+ Cr blue ocean market
  • Category creation opportunity
  • 3-5 year head start before competition emerges

Value: Significant strategic premium

5. Proven Franchise Model

  • Franchisee economics validated (48% ROI)
  • Franchise agreements and SOPs ready
  • Pipeline of interested franchisees
  • Capital-efficient scaling mechanism

Value: Franchise system IP worth ₹25-40 Cr

6. Revenue Multiple Benchmarking

Current revenue (FY 25-26): ₹2.4 Crores Valuation: ₹200 Crores Multiple: 83x revenue

Is this high? Yes, but justified because:

  • FY 25-26 is building phase (not full operations)
  • FY 26-27 revenue will be ₹75 Cr (with ₹20 Cr capital)
  • ₹200 Cr / ₹75 Cr = 2.7x forward revenue (very reasonable)
  • Pre-revenue to scale-up transition phase

Comparable Seed Valuations:

  • DeHaat (2016): $4M on minimal revenue (now $500M)
  • Ninjacart (2015): $3M on zero revenue (now $500M)
  • Cropin (2020): $10M on ₹5-10 Cr revenue (now $200M)

OX Agry: ₹200 Cr on ₹2.4 Cr current + ₹75 Cr forward = Comparable

Valuation Scenarios (Future)​

Series B (24 months from now):

  • Based on FY 27-28 revenue of ₹400 Crores
  • Valuation range: ₹1,500-2,000 Crores
  • Multiple: 3.75-5x revenue (standard for growth companies)
  • Return: 7.5-10x in 24 months

Series C (48 months from now):

  • Based on FY 28-29 revenue of ₹1,200 Crores
  • Valuation range: ₹5,000-7,500 Crores
  • Multiple: 4-6x revenue (pre-IPO stage)
  • Return: 25-37x in 48 months

IPO (5-7 years):

  • Based on FY 30-31 revenue of ₹4,000 Crores
  • Valuation range: ₹10,000-20,000 Crores
  • Multiple: 2.5-5x revenue (listed company)
  • Return: 50-100x in 5-7 years

🎁 INVESTOR BENEFITS​

What You Get​

1. Early Entry at Attractive Valuation

  • Ground floor opportunity in large market
  • Pre-scale valuation (before rapid growth phase)
  • Minimal dilution for founders (you partner with committed founder at 90%+)

2. Multiple Exit Opportunities

  • Series B (24 months): 7-10x return
  • Series C (48 months): 25-37x return
  • IPO (5-7 years): 50-100x return
  • Strategic acquisition: Possible at any stage
  • Secondary market: Liquidity possible after 36 months

3. Diversified Risk

  • 9 revenue streams (not dependent on single vertical)
  • Asset-light model (low capital intensity)
  • Geographic diversification (multiple states)
  • Seasonal diversification (year-round operations)

4. Impact Investment

  • Empowering millions of Indian farmers
  • Technology access to rural India
  • Fair pricing and transparency
  • Rural job creation
  • Agricultural transformation

5. Regular Updates & Transparency

  • Quarterly investor updates
  • Annual financial statements
  • Access to management for queries
  • Dashboard for portfolio tracking
  • Regular investor meetings

📝 INVESTMENT TERMS​

Structure​

  • Security Type: Compulsorily Convertible Preference Shares (CCPS)
  • Conversion: CCPS convert to equity shares at predetermined events
  • Rights: Pro-rata participation in future rounds (anti-dilution)
  • Board Seat: Lead investors (₹1 Cr+) eligible for board observer rights
  • Information Rights: Quarterly financials and updates to all investors

Ticket Sizes​

  • Retail Investors: ₹10 Lakhs to ₹50 Lakhs
  • HNI Investors: ₹50 Lakhs to ₹2 Crores
  • Angel Investors: ₹1 Crore+

Process​

  1. Expression of Interest: Submit via investment platform
  2. KYC & Verification: Complete investor verification
  3. Due Diligence: Access to data room and management meetings
  4. Term Sheet: Review and sign investment terms
  5. Transfer: Wire transfer to company account
  6. Closure: Share certificates issued within 30 days

Timeline​

  • Round Opening: November 2025
  • Target Close: March 2026 (Q4 FY 2025-26)
  • Maximum Timeline: June 2026

❓ FREQUENTLY ASKED QUESTIONS​

Q1: Why are you raising at ₹200 Cr valuation with only ₹2.4 Cr revenue?

A: We're not a typical seed startup. We've been operational for 4 years, have a mature platform, and validated business model. The ₹200 Cr valuation is based on forward revenue (₹75 Cr in FY 26-27 with this capital), which gives a 2.7x forward multiple - very reasonable for a growth-stage company. Plus, we have 9 revenue streams, comprehensive ecosystem, and first-mover advantage in a ₹3.5L Cr market.

Q2: What makes you different from competitors like Ninjacart or DeHaat?

A: They focus on single verticals (Ninjacart = produce trading, DeHaat = agri inputs). We provide a COMPREHENSIVE ecosystem covering machinery, inputs, trade, finance - all integrated. We also focus on pre-harvest services (machinery, inputs), which most competitors don't. This gives us earlier engagement with farmers and longer relationship lifecycle.

Q3: How will you compete if a big player like Reliance or Tata enters?

A: We have 3-5 year head start as first-mover in organized machinery aggregation. By the time they enter, we'll have strong network effects (more farmers = more machinery = better for both), local presence through 300+ franchises, and farmer relationships built over years. Also, our comprehensive model is harder to replicate than single-service approach. Plus, big players often acquire rather than build - making us an attractive acquisition target.

Q4: Why franchise model instead of company-owned operations?

A: Capital efficiency. To open 100 parks company-owned, we'd need ₹300 Crores (₹3 Cr per park). With franchise model, franchisees invest this capital, and we provide platform, brand, training. This allows us to scale 10x faster with same capital. Plus, franchisees have local knowledge, relationships, and skin in the game - leading to better execution.

Q5: What if you run out of money before Series B?

A: ₹20 Cr is budgeted for 18-24 months with buffer. By month 18, we'll be EBITDA positive and operationally cash flow positive. If needed, we can raise a small bridge round (₹5-10 Cr) with minimal dilution. Our conservative projections and multiple revenue streams reduce this risk significantly.

Q6: How do farmers trust and adopt your platform?

A: We have 4-year track record with farmers in Palani. We're building trust through: (1) Transparent pricing, (2) GPS tracking, (3) Digital payments, (4) Quality machinery, (5) Local franchise presence, (6) Farmer education programs, (7) Regional language support. Adoption accelerates through network effects - as more farmers use, word spreads in farming community.

Q7: What's the expected timeline for my returns?

A: Multiple exit opportunities:

  • Series B (24 months): 7-10x return if you want liquidity
  • Series C (48 months): 25-37x return
  • IPO (5-7 years): 50-100x return
  • Secondary sales (36+ months): Possible with platform partners
  • Strategic acquisition: Could happen at any stage (agri-corporates actively looking for tech platforms)

Q8: Is ₹200 Cr valuation negotiable?

A: Valuation is firm at ₹200 Cr pre-money for this round. However, early investors (committing in Nov-Dec 2025) may receive small bonus equity (0.5-1% additional) as early-bird incentive. Total round is ₹20 Cr, so we're taking 20-30 investors maximum to avoid cap table complexity.

Q9: How is OX different from traditional farm equipment rental companies?

A: Traditional rentals are fragmented, offline, no transparency, manual booking, cash payments, no tracking, limited availability. OX provides: Digital platform, GPS tracking, 15,000+ machines in network, real-time availability, online payment, transparent pricing, quality assurance, insurance, maintenance tracking. We're creating the "Uber for farm machinery" - a completely new category.

Q10: What happens to my investment if the company fails?

A: Investors hold CCPS (preference shares) which have liquidation preference. In case of failure/liquidation, CCPS holders get paid before common equity holders. However, our diversified model (9 revenues), asset-light approach (franchisees fund expansion), and path to profitability (EBITDA+ by FY27) significantly reduce failure risk. Plus, worst case scenario is acquisition at lower valuation - you'd still get returns, just not as high.

📞 NEXT STEPS​

For Interested Investors​

1. Register Interest Email: [investment@oxagry.com] Subject: "Investment Interest - [Your Name] - [Amount]"

2. Receive Information Pack

  • Full financial model (Excel)
  • Due diligence documents
  • Legal agreements
  • Management presentation

3. Schedule Management Meeting

  • Meet founder and key team members
  • Visit operational OX Park in Palani
  • Platform demonstration
  • Q&A session

4. Complete Due Diligence

  • Review all documents
  • Third-party verification if needed
  • Legal and financial advisors review

5. Commit Investment

  • Sign term sheet
  • Complete KYC and investor verification
  • Wire transfer to escrow account
  • Share certificates issued post-close

Contact Information​

OX Agry Private Limited

Corporate Details:

  • CIN: U01100TN2022PTC149276
  • GSTIN: 33AADCO6794P1ZO
  • Incorporation Date: January 19, 2022

Investment Enquiries:

🔒 CONFIDENTIALITY NOTICE​

This document contains confidential and proprietary information of OX Agry Private Limited. It is being furnished to you solely for your information and may not be reproduced, redistributed, or passed on to any other person without written permission. By accepting this document, you agree to keep the information confidential and use it solely for evaluating this investment opportunity.

This document does not constitute an offer to sell or a solicitation of an offer to buy securities. Any such offer will be made only through definitive offering documents which will contain material information not contained herein. Projections and forward-looking statements are estimates and subject to risks and uncertainties. Actual results may differ materially.

INVEST IN INDIA'S AGRICULTURAL REVOLUTION

₹200 Crores Pre-Money | ₹20 Crores Raise | 9.09% Equity

Ground Floor Opportunity in ₹3.5 Lakh Crore Market

Document Prepared: October 21, 2025
For: Angel / HNI / Retail Investors
Confidential & Proprietary

© 2025 OX Agry Private Limited. All Rights Reserved.