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IP & Brand Policy

Version: 1.0
Effective Date: October 09, 2025
Document Type: Internal Governance Policy
Prepared by: OX Vijay

1. Purpose and Scope​

This policy defines the ownership, management, and licensing of intellectual property (IP) and brand assets across the OX Group of Companies.
It ensures consistent legal protection, transparent licensing, and strategic governance of the “OX” family of brands and digital assets.

2. Entities Covered​

CompanyRoleKey Function
OX Agry Pvt LtdHolding CompanyStrategic oversight and investment governance
OX Platform Pvt LtdIP-Holding CompanyOwns trademarks, digital assets, and brand family
OX Franchisor Pvt LtdFranchise ManagementManages franchise operations and marketing under license
OX Infy Pvt LtdTechnology CompanyProvides software development and technology services under license
Other OX SubsidiariesOperational EntitiesOperate sector-specific businesses using the OX brand under license

3. Trademark and IP Ownership​

3.1 Master Brand Ownership​

All intellectual property associated with the master brand “OX”, including trademarks, logos, names, and related design elements, shall be legally owned by OX Platform Pvt Ltd, which acts as the sole brand custodian of the OX Group.

3.2 Brand Family Ownership​

Mark / IPRegistered OwnerDescription
“OX”OX Platform Pvt LtdMaster brand, group identity
“OX Agry”, “OX Franchisor”, “OX Amagator”, etc.OX Platform Pvt LtdSub-brands registered under the OX family
“OX Infy”OX Infy Pvt LtdStandalone technology brand
Software & Digital PlatformsOX Platform Pvt LtdCore platform IP, marketplace systems, and data
Technology Source CodeOX Infy Pvt LtdSoftware frameworks and solutions developed by OX Infy

4. Brand Licensing Framework​

4.1 Intra-Group Brand Licensing​

OX Platform Pvt Ltd shall grant perpetual, non-exclusive, royalty-free brand usage rights to the following entities:

  • OX Franchisor Pvt Ltd (for franchise management and marketing activities)
  • OX Infy Pvt Ltd (for technology products and brand-aligned services)
  • Other operational subsidiaries (e.g., OX Trade, OX Inputs, OX Finance, etc.)

All licensees shall comply with brand guidelines, marketing standards, and quality controls established by OX Platform Pvt Ltd.

4.2 External Licensing​

Any external or third-party brand licensing shall require prior written approval of the Board of OX Platform Pvt Ltd and shall be governed by a separate agreement.

5. Governance and Compliance​

  1. Brand Custodian: OX Platform Pvt Ltd shall maintain all IP registrations, renewals, and enforcement actions related to the “OX” family of trademarks.
  2. Franchise & Marketing Management: OX Franchisor Pvt Ltd shall implement brand marketing and franchise operations in accordance with this policy and under written license from OX Platform Pvt Ltd.
  3. Technology Development: OX Infy Pvt Ltd may develop proprietary technology under its own name while using the OX brand under license.
  4. Board Oversight: OX Agry Pvt Ltd shall oversee group-wide brand and IP strategy as the holding company.
  5. Legal Compliance: All companies shall comply with the Indian Trade Marks Act, 1999, the Companies Act, 2013, and other applicable laws.

6. Policy Enforcement and Amendment​

This policy shall remain in effect until amended or replaced by a resolution of the Board of OX Agry Pvt Ltd.
Any change in brand ownership, licensing, or IP structure shall be formally approved by the boards of all affected entities.

✅ Example Legal Clarity​

StatementExample
Trademark owner“OX Platform Private Limited is the registered proprietor of the trademark ‘OX’.”
Usage rights“OX Infy Private Limited uses the ‘OX’ brand name under a license from OX Platform Private Limited.”
IP boundaries“All software, frameworks, and tools developed by OX Infy are its proprietary assets, except where transferred or licensed to OX Platform.”

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