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OX Café Sub-Franchisee Playbook

Overview​

The OX Café Sub-Franchisee operates customer-facing café outlets across the cluster. All food is prepared in a centralized kitchen at OX Park (Hub) and distributed to outlets daily. The sub-franchisee focuses on retail sales, ambience, and customer service, while the OX central system ensures a supply chain, branding, and pricing.

1. Service Category​

  • Café & Quick Service Restaurant (QSR) model.

  • Products include:

    • Beverages (coffee, tea, juices).
    • Snacks (sandwiches, samosas, rolls, bakery).
    • Ready-to-eat meals (rice bowls, biryani, parotta, noodles).
    • Packaged OX-branded items (cookies, millet snacks, bottled juices).

2. Sub-Franchisee Role​

  • Runs a retail café outlet under the OX brand.
  • Ensures daily operations: sales, customer service, staff management, and cash handling.
  • Receives food & beverages from central kitchen; no cooking beyond reheating and serving.
  • Maintains brand standards in hygiene, ambience, and service quality.
  • Reports daily sales through the OX Platform.

3. Setup Requirements​

  1. Location

    • Must be in cluster territory (decided with Master Franchisee).
    • Suggested size: 400–800 sq. ft. with good footfall (town centers, near colleges, transit hubs, Booking Centers).

  2. Interior & Branding

    • OX-approved design (uniform café look).
    • Fixtures: counter, seating (optional), digital menu board, display fridge, branding panels.

  3. Equipment

    • Coffee machine, water purifier, oven/warmer, freezer/fridge, billing POS, CCTV.
    • Standardized vendor list provided by OX.

  4. Staffing

    • 2–3 employees: cashier + server + helper.
    • Training & onboarding done by OX team.

4. Operations​

  • Supply Chain

    • Daily/weekly delivery of items from OX Park kitchen.
    • Sub-franchisee stores, reheats, and serves — no heavy cooking required.

  • Menu & Pricing

    • Fixed by OX Franchisor.
    • No local modifications or unapproved items.

  • Sales & Billing

    • All transactions recorded via OX Digital Platform.
    • Customers can pay via app, UPI, cards, or cash (uploaded into the system).

  • Customer Service

    • Maintain café ambience (cleanliness, music, lighting).
    • Serve within OX-defined timelines (e.g., coffee ≤ 3 mins).

5. Financial Model​

  • Revenue Flow

    • Customer pays to OX Platform Pvt Ltd.
    • OX settles share to Sub-Franchisee, Master Franchisee, and OX Park Kitchen as per terms.

  • Indicative Revenue Share

    • 60% Sub-Franchisee (retail sales, staff, rent, utilities).
    • 20% OX Park Kitchen (supply & preparation).
    • 10% Master Franchisee (territory rights & supervision).
    • 10% OX Brand & Platform (branding, technology, audits).

  • Investment

    • Initial Setup: ₹8–15 lakhs (location, interiors, equipment).
    • Working Capital: ₹1–2 lakhs (salaries, utilities, initial stock).

6. Compliance & Monitoring​

  • Audits: Regular inspection by OX team on hygiene, branding, and service.
  • Technology: POS & app integrated for transparent billing.
  • Standardization: Uniform recipes, portion sizes, and packaging.
  • Action on Violations: Non-compliance may lead to penalties or termination.

7. Roles & Responsibilities​

Sub-Franchisee​

  • Invests & manages outlet.
  • Runs daily operations.
  • Ensures staff performance & customer satisfaction.
  • Reports sales & maintains compliance.

Master Franchisee​

  • Supervises cluster operations.
  • Ensures sub-franchisees follow OX standards.
  • Provides local support in logistics & compliance checks.

OX Franchisor​

  • Owns brand, platform, and menu.
  • Runs a centralized kitchen at OX Park.
  • Conducts training & audits.
  • Decides pricing, product updates, and quality standards.

✅ In summary: OX Café Sub-Franchisees are low-risk, retail operators focusing on customer service while depending on the centralized kitchen at OX Park for food supply. The model ensures uniform brand quality, reduced costs, and scalable cluster-wide operations.