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OX Fuel Playbook

Overview​

The OX Fuel Sub-Franchisee operates fuel retail outlets (petrol, diesel, CNG, and in future EV charging) under the OX ecosystem. Fuel is supplied via OX Park-approved distribution partners (licensed oil companies, energy distributors). The sub-franchisee focuses on retail sales, safe storage, customer service, and OX brand visibility.

1. Service Category​

  • Retail fuel station (petrol, diesel).
  • Optional CNG dispensing (where available).
  • Future integration: EV charging, biofuel, LPG refills.

2. Sub-Franchisee Role​

  • Runs the front-facing fuel retail outlet under OX branding.
  • Ensures safe dispensing, metering accuracy, and compliance with regulations.
  • Operates only retail sales — not bulk distribution.
  • Integrates payments & billing with OX Digital Platform.
  • Acts as fuel access point for farmers, customers, and OX fleet.

3. Setup Requirements​

  1. Location

    • Typically on highways, town peripheries, or cluster nodes.
    • Minimum plot size: 1,000–2,000 sq. ft. (as per regulatory norms).

  2. Infrastructure

    • Fuel pumps & storage tanks (provided via oil company partnerships).
    • Safety equipment: fire extinguishers, spill kits.
    • Branding: OX Fuel signage, canopy, uniforms.

  3. Equipment

    • Dispensing units, underground tanks.
    • POS billing system integrated with OX platform.
    • CCTV, energy meters, safety sensors.

  4. Staffing

    • 2–4 pump operators + cashier.
    • Training in fuel handling, safety, and customer service.

4. Operations​

  • Supply Chain

    • Fuel supplied from OX Park-authorized distributor (BPCL/HPCL/IOCL/Private).
    • Inventory tracking automated via OX system.

  • Sales & Billing

    • Customers pay via OX wallet, UPI, card, or cash.
    • Transactions logged in OX platform for settlement.

  • Customer Segments

    • Farmers (tractors, backhoe loaders, harvesters, agro machinery).
    • Local transport (autos, buses, lorries).
    • General retail (two-wheelers, cars).
    • OX internal fleet (café delivery, agri-logistics, inputs distribution).

5. Financial Model​

  • Revenue Flow

    • Fuel sales collected via OX platform.
    • OX settles margin share to Sub-Franchisee & Master Franchisee.

  • Indicative Revenue Share

    • 70% Sub-Franchisee (retail margin + incentive).
    • 20% OX Platform & Brand.
    • 10% Master Franchisee.

  • Investment

    • Setup cost depends on oil company dealership terms (₹30–70 lakhs typical).
    • OX provides branding, tech integration, and training.

6. Compliance & Monitoring​

  • Must comply with Petroleum & Explosives Safety Organization (PESO) standards.
  • Regular meter calibration & stock checks.
  • OX audits on safety, branding, and digital integration.
  • Unauthorized fuel mixing, stock diversion, or price manipulation → strict termination.

7. Roles & Responsibilities​

Sub-Franchisee​

  • Invests & operates the fuel retail outlet.
  • Manages staff & ensures safety compliance.
  • Reports sales daily via OX platform.

Master Franchisee​

  • Supervises all Fuel sub-franchisees in the cluster.
  • Coordinates with OX Park for logistics & compliance.
  • Provides support for audits & dispute resolution.

OX Franchisor​

  • Owns the brand & platform.
  • Authorizes supply chain partners.
  • Provides training, safety protocols, audits, and digital system.

✅ In summary: The OX Fuel Sub-Franchisee is a regulated retail operator under OX branding, with supply & compliance tightly controlled by OX Park & Franchisor. It provides fuel + future energy solutions to cluster customers, while ensuring safety, transparency, and platform-driven billing.