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OX Sub-Franchisee Framework

Service Categories & Roles​

1. Inputs (Agri Inputs Retail)​

  • Scope: Fertilizers, Feeds, Equipment, Pesticides, Seeds
  • Role: Retail distributor of inputs with technical guidance
  • Revenue: Retail margin (5–25%), commissions
  • Investment: ~₹1Cr inventory
  • Procurement: Direct from OX Inputs Pvt Ltd

2. Workshop (Machinery Repair)​

  • Scope: Agri machinery & implement repair/maintenance
  • Role: Authorized workshop + on-field repair services
  • Revenue: Repair charges, AMCs, emergency premiums
  • Investment: ~₹5L tools
  • Procurement: Spares from Spares sub-franchisee

3. Spares (Auto Spares Retail)​

  • Scope: Machinery spare parts retail
  • Role: Spares retailer + emergency supply
  • Revenue: Retail margins (20–30%), delivery charges, bulk discounts
  • Investment: ~₹50L inventory
  • Procurement: OX Spares Pvt Ltd

4. Café (F&B Services)​

  • Scope: Food & beverages at OX Parks
  • Role: Café/catering for operators, visitors, and events
  • Revenue: Food sales, catering, loyalty programs
  • Investment: ~₹2L inventory + ₹10L infra

5. Fuel (Fuel Mobile Delivery)​

  • Scope: Mobile on-demand fuel delivery
  • Role: Safe fuel distribution to farms/operators
  • Revenue: Margins on sales, delivery fees, bulk contracts
  • Investment: ~₹32L tanker setup

6. Warehouse (Storage & Aggregation)​

  • Scope: Produce aggregation & storage
  • Role: Collection, grading, and coordination with OX Trade
  • Revenue: Trade commission (3–7%), storage fees, quality certification

7. Supermarket​

  • Scope: Rural general retail & services
  • Role: Stock essentials, agri tools, and cross-sell OX services
  • Revenue: Retail margins, commissions, cross-selling incentives

Governance Framework​

Onboarding Process​

  1. Master screens candidate Sub-franchisee
  2. Franchisor reviews within 7 business days
  3. Approval or rejection (with reasons)
  4. On approval → Master executes Sub Agreement
  5. Sub activated on OX Platform + training initiated

Supervision​

  • Masters conduct monthly compliance checks
  • Franchisor holds quarterly reviews
  • Platform dashboard provides real-time oversight
  • Farmer feedback loop integrated

Revenue Settlement​

  • Payments collected by OX Platform Pvt Ltd
  • Automated splits: royalties, commissions, procurement, net pay-outs
  • T+1/T+2 settlement with monthly reconciliation
  • Escrow provisions for disputes

Performance Metrics​

  • Service quality (NPS, first-time-fix)
  • Revenue growth & targets
  • Procurement compliance
  • Customer acquisition & retention
  • Platform utilization

Exit Conditions​

  • Breach of contract or brand standards
  • Consistent underperformance
  • Financial irregularities or fraud
  • Voluntary exit with notice

Integration with OX 4-Layer Network​

  • Layer 1 (OX Park): Core services – Workshop, FFEPS, Spares, Café
  • Layer 2 (OX Node): Decentralized retail & coordination
  • Layer 3 (OX Booking Center): Farmer-facing interface + dark store micro hubs
  • Layer 4 (OX Outpost): Seasonal bases for Tanker, Parking, Mobile services

✅ This framework ensures standardized service delivery, scalability, and farmer trust, while preserving entrepreneurial flexibility for Sub-franchisees.