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OX Super Market Playbook

Overview​

The OX Super Market Sub-Franchisee operates a retail grocery and essentials outlet under the OX brand. All sourcing, pricing, and supply are controlled by the OX central warehouse at OX Park (Hub). The sub-franchisee focuses on local retail operations, customer service, and sales execution.

1. Service Category​

  • Grocery & Essentials (FMCG, packaged foods, grains, pulses).
  • Fresh Produce (fruits, vegetables – supplied from OX Park aggregation).
  • Dairy, Frozen & Beverages.
  • Personal Care, Household Supplies.
  • Exclusive OX-branded products (inputs, snacks, millet foods, agri-linked value-added items).

2. Sub-Franchisee Role​

  • Runs the front-facing retail supermarket.
  • Ensures daily operations: stocking, billing, staff management, customer service.
  • Manages only retail sales – not wholesale, procurement, or backend logistics.
  • Uses OX Digital Platform for billing, inventory, and reporting.
  • Provides local visibility of OX brand in the community.

3. Setup Requirements​

  1. Location

    • Size: 800–1500 sq. ft. (depending on town population & footfall).
    • High footfall zones: town center, near Booking Centers, main market roads.

  2. Store Design & Branding

    • OX-approved layout & branding.
    • Fixtures: racks, freezers, billing counters, signage, lighting.

  3. Equipment

    • POS & billing integrated with OX platform.
    • CCTV, storage racks, freezer/fridge units.
    • Barcode scanners, weighing machines.

  4. Staffing

    • 3–5 staff: cashier, floor assistants, stock handler.
    • Training provided by OX in sales, customer service, and hygiene.

4. Operations​

  • Supply Chain

    • All inventory supplied from OX Park warehouse.
    • Daily/weekly replenishment schedule managed via OX platform.
    • No independent sourcing allowed (to maintain pricing & quality).

  • Product Range

    • Standardized SKUs decided by OX.
    • Mix of national FMCG + regional brands + OX-branded products.

  • Sales & Billing

    • All sales tracked on OX POS.
    • Customers can pay via UPI, cards, OX Wallet, or cash (uploaded to system).

  • Customer Service

    • Store to maintain clean, organized shopping experience.
    • Promotions, loyalty programs managed via OX Digital Platform.

5. Financial Model​

  • Revenue Flow

    • Customer pays at OX POS → Settlement done by OX platform.
    • OX deducts cost of goods + brand/platform fees → Balance credited to Sub-Franchisee.

  • Indicative Revenue Share

    • Sub-Franchisee earns retail margin (8–15%) on products.
    • Master Franchisee receives supervision/territory fee (1–2%).
    • OX retains platform & brand fee (2–3%).
    • Inventory pricing controlled centrally by OX.

  • Investment

    • Setup: ₹15–25 lakhs (racks, interiors, POS, freezers).
    • Initial stock: ₹5–10 lakhs (supplied by OX).
    • Working capital: ₹2–3 lakhs.

6. Compliance & Monitoring​

  • Inventory Audit: Weekly stock check by Master Franchisee.
  • Brand Standards: Layout, display, pricing, and offers must follow OX guidelines.
  • Tech Integration: All sales/inventory via OX platform.
  • Hygiene & Quality: Fresh produce & dairy storage must meet standards.
  • Action on Violations: Penalties or termination for unauthorized sourcing or price changes.

7. Roles & Responsibilities​

Sub-Franchisee​

  • Invests in store setup & manages retail operations.
  • Manages staff, customer service, and local marketing.
  • Maintains stock & hygiene standards.
  • Ensures daily reporting via OX POS.

Master Franchisee​

  • Supervises supermarket outlets in the cluster.
  • Coordinates with OX Park warehouse for smooth supply chain.
  • Conducts regular audits & provides local operational support.

OX Franchisor​

  • Owns the brand, platform, and supply chain.
  • Runs central warehouse at OX Park.
  • Decides product mix, pricing, and promotions.
  • Provides training, audits, and technology.

✅ In summary: The OX Super Market Sub-Franchisee is a modern retail operator with a centralized supply chain, controlled pricing, and OX-branded experience. This model ensures customer trust, brand consistency, and better margins through bulk procurement at the cluster level.

Would you like me to also prepare a Launch Checklist (like the café one) for the supermarket — from site approval → setup → stocking → launch day?